This project was created to be an approachable resource for Lab Animal Facility Managers to train their Lab Techs on the importance of maintaining biosafety in the lab. As the creative director, I was responsible for the overall concept, scriptwriting and animation direction. Through persona research, I came up with an idea to use cartoon format to make the information more engaging and approachable. The results were outstanding, the video quickly became the best performing one on the Quip Labs YouTube channel with over 8,000 views and continues to generate site traffic and be used as an educational resource. I am proud of this project and I am excited to share with you more details of how I brought it to life.
You can watch the video here: https://www.youtube.com/watch?v=Wyjn4WpxS90