Encyclopedia of Common Pathogens
A 100+ page content system that drove 260% organic growth for Quip Labs. I designed the system and every template, then directed one team member on page production.
In the gallery →↗
Compliant>
Creative.
I work inside the strictest frameworks such as EPA, FIFRA, and FDA clearance to build memorable branding and content that earns internal buy-in and improves conversion.
Compliance-first creative strategy that earns trust and builds your brand.
01 / APPROACHBuilding a brand inside a regulatory framework requires capturing emotion and meeting your audience where they are—answering their questions with specifics—while staying within the strict letter of the law.
I've spent over a decade moving from copywriting into brand and marketing strategy for the life sciences. By working confidently within frameworks like FIFRA, I build positioning, campaigns, and educational content that help brands rise far above the standard benchmark. That work runs the full stack—strategy, copywriting, design, web and UI development, analytics, and video—so one point of contact can take a project from concept to shipped.
A
Brand strategy & commercialization
Market narrative, messaging architecture, and stakeholder buy-in—built inside EPA, FIFRA, and FDA clearance constraints to streamline legal review.
B
Editorial content & copy
Letting AI write the final draft is a terrible idea in regulated environments. I write technical guides, thought leadership, and brand copy that reads like a person wrote it, because one did.
C
AI-accelerated production
Custom tooling for code, design, and select first drafts—under a human editorial process with no room for invented claims. The final draft is always written by me.
The difference
AI content sucks.
Relying on AI to produce content can backfire spectacularly in regulated environments. I work within existing AI tools to create systems that handle the parts machines are actually good at—code, first drafts, production speed—under an editorial process that leaves no room for hallucinated claims.
The final product stays human, which in a regulated field is absolutely mandatory. The result is brand voice that sounds like your organization, in language that adheres to applicable regulations.
Selected work
02 / CASE STUDIESBiosafety Basics — a global teaching tool
An interactive quiz and video built solo, end to end. 85% of its ~14K views came from outside the U.S.
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Oxidium — a brand launched into the press
Direct-pitched and earned coverage across BASF, Yahoo Finance, and trade media for a brand only weeks old.
In the gallery →↗
2009–14
Freelance & agency copywriter
Independent client work, then agency copywriting and brand messaging in the IT sector.
2014–20
Marketing Creative Director
Owned marketing end to end for Quip Laboratories—site, brand, design, copy.
2020–NOW
Director of Brand & Strategy
Leading brand strategy for Quip Labs, Oxidium, and Halosil NXT—AI-accelerated, human-led.
Copywriter first. Strategist by evolution. Builder by necessity.
I didn't start in strategy—I started with the words. Learning to write claims that survive regulatory review taught me precision. Moving into brand and marketing strategy taught me where those words need to go, who needs to believe them, and why.
Now I build the tools that get me there faster: custom AI systems for code, design, and drafting that let a small team punch well above its weight—without ever handing judgment to a machine.
Available for select roles & contract work
Let's talk.
If you need marketing that holds up under scrutiny and still gets remembered, I'd like to hear about it.
kyle.debruhl@gmail.com