Encyclopedia of Common Pathogens
A 100+ page content system that drove 260% organic growth for Quip Labs. Built as a marketing team of one.
In the gallery →↗
Compliant>
Creativity.
Brand and marketing strategy for regulated life sciences. I work inside the strictest frameworks—EPA, FIFRA, label law—and build positioning that earns internal buy-in, moves technical buyers, and gets remembered.
CURRENTLY
- Director, Marketing & Brand Strategy — Quip Laboratories
- Brand & Media Contact — Oxidium Technologies
- Brand Strategy — Halosil International NXT
- Published — Biosafety Insights
- Published — Silver Task Force N.A.
Strategy that respects the rules and refuses to be forgettable.
01 / APPROACHBuilding a brand inside a regulatory framework is a strategy problem before it's a writing problem: capturing emotion and meeting your audience where they are—answering their questions with specifics—while staying within the strict letter of the law.
I've spent over a decade moving from copywriting into brand and marketing strategy for the life sciences. By working confidently within frameworks like FIFRA, I build positioning, campaigns, and educational content that help brands rise far above the standard benchmark.
A
Brand & positioning strategy
Market narrative, messaging architecture, and stakeholder buy-in—built inside EPA, FIFRA, and label-claim constraints so nothing gets walked back in legal review.
B
Editorial content & copy
Technical guides, thought leadership, and brand copy that reads like a person wrote it, because one did. Strategy made legible.
C
AI-accelerated production
Custom tooling for code, design, and first drafts—under a human editorial process with no room for invented claims.
The difference
Human-first. AI where it earns its place.
I build custom tooling that handles the parts machines are actually good at—code, first drafts, production speed—under an editorial process that leaves no room for hallucinated claims.
The judgment stays human. In a regulated field, that isn't a nice-to-have. It's the whole point. The result is brand voice that sounds like the company, not like a prompt.
Selected work
02 / CASE STUDIESBiosafety Basics — a global teaching tool
An interactive quiz and video built solo, end to end. 85% of its ~14K views came from outside the U.S.
In the gallery →↗
Oxidium — a brand launched into the press
Direct-pitched and earned coverage across BASF, Yahoo Finance, and trade media for a brand only weeks old.
In the gallery →↗
2013
Tech-sector copywriter
Cybersecurity writing for AZ Tech Beat—DoS defense, social engineering, phishing.
2010s →
Copywriter & designer
A decade writing, designing, and coding for life-science brands.
NOW
Director of Brand & Strategy
Leading brand strategy for Quip Labs, Oxidium, and Halosil NXT—AI-accelerated, human-led.
Copywriter first. Strategist by evolution. Builder by necessity.
I didn't start in strategy—I started with the words. Learning to write claims that survive regulatory review taught me precision. Moving into brand and marketing strategy taught me where those words need to go, who needs to believe them, and why.
Now I build the tools that get me there faster: custom AI systems for code, design, and drafting that let a small team punch well above its weight—without ever handing judgment to a machine.
Available for select roles & contract work
Let's talk.
If you need marketing that holds up under scrutiny and still gets remembered, I'd like to hear about it.
hello@kdebruhl.com