I led every one of these end to end: strategy, design, and direction were always mine, and most of the hands-on execution was too. A couple called for a small team; I'll say where. Tap any card to see the full breakdown.
These are the ads, web builds, and interactive tools I've written and built directly, mostly for Quip Labs, Oxidium, and Silver Task Force. Tap through to see anything live.
Quip Labs sells biosafety products to technical buyers who research a specific pathogen long before they shop for a disinfectant. I conceived the Encyclopedia of Common Pathogens, designed the site system and every page template, and directed one team member on production to get 100+ individual, search-indexed pages live, so each of those questions had a Quip Labs page to land on. Over the following year, organic sessions rose 260%, and the encyclopedia's pathogen pages became the top organic entry points, holding engagement near 70%. The outcome is a content system that keeps compounding as pages are added.
Biosafety Basics is an interactive quiz and companion video I built end to end: strategy, script, animation, editing, voiceover, and the quiz itself. At the time I was Quip Labs' entire marketing team: a department of one. It outgrew its original marketing brief and became a global teaching resource: the video has drawn ~14,000 views over seven years, with 85% of viewers outside the U.S. across five continents, holding a nearly three-minute average watch time. The quiz remains a top-10 organic entry point years after launch, with visitors staying over three minutes per session, more than double the site's other content.
When the Hidell family acquired BASF's Aseptrol® chlorine dioxide line, it necessitated an entirely new company, Oxidium Technologies, with no name recognition, no content, and no press. I created the brand's positioning and messaging from scratch and ran the launch communications: serving as media contact on the BASF joint news release and pitching business reporters directly. The result was national trade and financial coverage for a company only weeks old. Earned, not paid.
Halosil's sales team was absorbing repetitive training, maintenance, and reorder questions. I refreshed the site and built a self-service support portal from scratch, adding manuals, a full LMS-style training program, a usage calculator, and service-ticket and reorder flows, so customers could resolve those needs on their own. Then I led a full GA4 + GTM implementation, delivered lean by directing contractors, so the site's impact was finally measurable. The sales team reported the resources useful; the tracking build turned a site that measured nothing into one with a visible lead funnel.
Rebuilt and modernized the Halosil NXT web presence.
Manuals, training, usage calculator, service tickets, and self-serve reordering, to deflect repetitive load from sales.
Full analytics and tag implementation, directing contractors to keep it lean.
