Each of these was built, for the most part, solo — as a marketing department of one. Tap any card to see the full breakdown.
Quip Labs sells biosafety products to technical buyers who research a specific pathogen long before they shop for a disinfectant. I conceived and led the build of the Encyclopedia of Common Pathogens — 100+ individual, search-indexed pages — so each of those questions had a Quip Labs page to land on. Over the following year, organic sessions rose 260%, and the encyclopedia's pathogen pages became the top organic entry points, holding engagement near 70%. The outcome is a content system that keeps compounding as pages are added.
Biosafety Basics is an interactive quiz and companion video I built end to end — strategy, script, animation, editing, voiceover, and the quiz itself. At the time I was Quip Labs' entire marketing team: a department of one. It outgrew its original marketing brief and became a global teaching resource: the video has drawn ~14,000 views over seven years, with 85% of viewers outside the U.S. across five continents, holding a nearly three-minute average watch time. The quiz remains a top-10 organic entry point years after launch, with visitors staying over three minutes per session — more than double the site's other content.
When Quip Labs acquired BASF's Aseptrol® chlorine dioxide line, it spun up an entirely new company — Oxidium Technologies — with no name recognition, no content, and no press. I created the brand's positioning and messaging from scratch and ran the launch communications: serving as media contact on the BASF joint news release and pitching business reporters directly. The result was national trade and financial coverage for a company only weeks old — earned, not paid.
Halosil's sales team was absorbing repetitive training, maintenance, and reorder questions. I refreshed the site and built a self-service support portal from scratch — manuals, training, a usage calculator, service-ticket and reorder flows — so customers could resolve those needs on their own. Then I led a full GA4 + GTM implementation, delivered lean by directing contractors, so the site's impact was finally measurable. The sales team reported the resources useful; the tracking build turned a site that measured nothing into one with a visible lead funnel.
Rebuilt and modernized the Halosil NXT web presence.
Manuals, training, usage calculator, service tickets, and self-serve reordering — to deflect repetitive load from sales.
Full analytics and tag implementation, directing contractors to keep it lean.